Your personal mini
brandbook, made simple

Introduction

You’ve done the work. You’ve built experience, gathered ideas, maybe even launched a few things. But when it comes to expressing who you are and what you stand for, it’s still a blur. That’s where the Mini Brandbook comes in.

The challenge

You’ve got skills, ideas, and a message—but no framework to tie it all together. Your LinkedIn bio says one thing, your website another, and your pitch changes every time someone asks, “So, what do you do?” Without clarity, it’s hard to communicate your value or build something that truly feels like you.

Why you need this

You’ll clarify your voice – No more guessing how to talk about what you do.
You’ll gain confidence – When your brand feels aligned, you show up differently.
You’ll be consistent – From bios to pitches to profiles, everything starts to match.
You’ll save time – A solid brand guide becomes your go-to reference for anything you write or design.
You’ll stop overthinking – The structure helps you focus on the work, not the words.

What is offered

📘 Done-with-you Mini Brandbook template
We provide a beautifully structured template that guides you through defining your purpose, tone, visuals, and core messaging.

🧠 1:1 strategy session
We walk through your responses, refine your language, and sharpen your positioning together.

🎯 Personal brand alignment
We help align your content, platforms, and communication with your unique identity—no fluff.

📄 Final polishing and design suggestions
We tidy it up and provide basic formatting so your mini brandbook looks clean, cohesive, and ready to use.

How it works

Step 1: Take the Brand Archetype quiz
You’ll begin by taking the Kaye Putnam Brand Archetype Quiz. This helps uncover the core personality and energy behind your brand—think Sage, Hero, Explorer, etc. It sets the tone for everything that follows and gives us a shared language to work with.

Step 2: Access the Mini Brandbook template
After the quiz, you’ll get instant access to the Mini Brandbook template. It’s designed to help you clarify your brand’s voice, message, tone, and visual style—all in one place. Simple sections, easy prompts, no overwhelm.

Step 3: Self-guided draft
You’ll draft your answers in the template—exploring your purpose, tone, values, key messaging, and visual vibe. Don’t worry about perfection; just get your thoughts down.

Step 4: Strategy session
We meet 1:1 to go through your work, refine your ideas, and strengthen anything that feels unclear or underdeveloped. It’s like a brand therapy session—deep, fun, and focused.

Step 5: Review & final touches
We clean up the content, polish the structure, and make sure everything aligns with your archetype and goals. You’ll walk away with a mini brandbook that actually feels like you.

Step 6: Visual support (Optional)
If you want, we’ll help guide you in choosing fonts, colors, and imagery direction that reflect your brand energy. Nothing over-designed—just clean, cohesive cues to build from.

Approach and fees

I seek the help of people I trust to do your work. I link you up with them, or I can be involved if the situation requires it. It can take anywhere between 3 to 4 weeks to build your mini-website.

Next steps

Ready to build your own mini brand book and stand out? Let’s talk.