The seven-step content creation and curation framework

Thought leadership on LinkedIn

Introduction

In today’s digital world, your LinkedIn profile is more than just a résumé—it’s your personal brand, online reputation, and direct access to new opportunities. But having a profile isn’t enough. To stand out, you must tell your story, share your insights, and consistently engage with the right audience.

The problem

You know LinkedIn can open doors, but let’s be real—writing great content consistently is tough. You’re busy, unsure what to post, or tired of seeing low engagement. Maybe you’ve tried before, but your content didn’t get the attention it deserved. And without a strong presence, you’re missing out on clients, partnerships, and career opportunities. The good news? You don’t have to figure it out alone.

Why you need this

  • You’ll attract more opportunities – Whether it’s clients, partnerships, or job offers, the right content gets you noticed.

  • You’ll establish authority – People trust and engage with professionals who consistently share valuable insights.

  • You’ll stay top of mind – The more people see your content, the more likely they are to think of you when opportunities arise.

  • You’ll grow your network with the right people – Quality content brings in connections who align with your goals.

  • You’ll build credibility—without selling – No need for aggressive outreach; great content makes people come to you.

  • You’ll stop wasting time – No more struggling to figure out what to write or when to post—My team and I handle it for you.

What is offered

  • LinkedIn post writing (Short-Form) – Engaging, high-quality posts designed to showcase your expertise, spark conversations, and increase visibility.

  • LinkedIn articles (Long-Form) – Well-researched, insightful articles that position you as a thought leader and provide deeper value to your audience.

How it works

Step 1: Gather writing samples & materials

  • Collect your CV, website, and any written documents you have.

  • Analyze these materials to identify your writing style and tone.

  • Develop a personalized style guide based on your existing content.

Step 2: Define your brand identity

Step 3: Generate draft content

  • Use AI to produce article drafts based on your brand identity and writing style.

  • Ensure each draft aligns with your tone, messaging, and content goals.

Step 4: Refine & polish content

  • Run each article through a writing tool for grammar, clarity, and consistency.

  • Regenerate your style guide every month until it stabilizes

Step 5: Expert review & final touches

  • We refine and enhance the content.

Step 6: Final content approval

  • You, the thought leader, dedicate one hour per month to reviewing and approving the LinkedIn posts.

Step 7: Publish on Linkedin

Approach and fees

I seek the help of people I trust to do your work. I link you up with them, or I can be involved if the situation requires it. You would expect four posts per month at a $470 fee. It can take anywhere between 3 and 6 months to start building traction. You can take over and do the work yourself at any time or find another team that would use the same methodology.

Next steps

Ready to build your LinkedIn brand and stand out? Let’s talk.