Your Personal Mini
Brand book, Made Simple

Introduction

You’ve done the work, built experience, gathered ideas, and even launched a few things. But expressing who you are and what you stand for is still a blur. That’s where the mini-brand book comes in.

The challenge

You’ve got skills, ideas, and a message—but no framework to tie it all together. Your LinkedIn bio says one thing, your website (if available) another, and your pitch changes every time someone asks, “So, what do you do?” Without clarity, it’s hard to communicate your value or build something that genuinely feels like you.

Why you need this

You’ll clarify your voice – No more guessing how to talk about what you do.

You’ll gain confidence – When your brand feels aligned, you show up differently.

You’ll be consistent – From bios to pitches to profiles, everything starts to match.

You’ll save time – A solid brand guide becomes your go-to reference for anything you write or design.

You’ll stop overthinking – The structure helps you focus on the work, not the words.

What is offered

📘 Done-with-you mini brand book template
We provide a structured template that guides you through defining your purpose, tone, visuals, and core messaging.

🧠 1:1 Strategy Session
We walk through your responses, refine your language, and sharpen your positioning together.

🎯 Personal brand alignment
We help align your content, platforms, and communication with your unique identity—no fluff.

📄 Final polishing and design suggestions
We tidy it up and provide basic formatting so your mini brand book looks clean, cohesive, and ready to use.

How it works

Step 1: Take the Brand Archetype and the Faller Archetype quizzes
You’ll take the Kaye Putnam Brand Archetype and the Faller Archetype quizzes. This helps uncover the core personality and energy behind your brand—think Sage, Hero, Explorer, etc., or Believer, Denliast, Strategist, etc. It sets the tone for everything that follows and gives us a shared language to work with.

Step 2: Access the mini brand book template
After the quizzes, you’ll get instant access to the Mini Brand book template. It’s designed to help you clarify your brand’s voice, message, tone, and visual style—all in one place. Simple sections, easy prompts, no overwhelm.

Step 3: Self-guided draft
You’ll draft your answers in the template—exploring your purpose, tone, values, key messaging, and visual vibe. Don’t worry about perfection; get your thoughts down.

Step 4: Strategy session
We meet 1:1 to review your work, refine your ideas, and strengthen anything unclear or underdeveloped. It’s like a deep, fun, and focused brand therapy session.

Step 5: Review and final touches
We clean up the content, polish the structure, and make sure everything aligns with your archetype and goals. You’ll walk away with a mini brand book that feels like you.

Step 6: Visual support (Optional)
If you want, we’ll help you choose fonts, colors, and imagery that reflect your brand energy. Nothing overdesigned—just clean, cohesive cues to build from.

Approach

I seek the help of people I trust to do your work. I can link you up. with them or be involved if the situation requires it. Co-creating your mini-brand book with you can take 3 to 4. Your financial commitment? A $470 fee.

Next steps

Ready to build your own mini-brand book and stand out? Or you have questions? Let’s talk.