WORKING with Rima

Rima has a keen eye for UX/UI, among her many talents. She’s also detail-oriented, meticulously crafting digital products that align with business goals. Send big projects her way. She’ll calmly get through them, orchestrating input from many stakeholders. She is always pleasant to be around. Her wide smile and bubbly character deflate any tension!

ABOUT Rima

She’s a UX/UI designer with over 17+ years of experience creating user-centered websites and applications. Her focus is on designing experiences that are intuitive, enjoyable, memorable, and accessible to diverse users.

Turning complexity into artful simplicity.
One experience at a time.

BUILDING
up expertise

Human-centered
Strategy
IDEO U
Apr 2024
credentials

Designing Strategy
IDEO U
Feb 2024
credential: 33102-3426984

Design for the 21st
Century with Don
Norman
The Interaction Design
Foundation
Oct 2022
credentials

Activating Strategy
IDEO U
Issued Apr 2024
Credential: 33320-3426984

McKinsey Forward
Program
McKinsey & Company
May 2023
credentials

Membership Certificate
The Interaction Design
Foundation
Aug 2022
credentials

DESIGNING
with purpose

UX RESEARCH & STRATEGY

Diving deep into user insights to guide purposeful design decisions.

UI DESIGN & VISUAL IDENTITY

Crafting visually compelling interfaces that enhance brand experiences.

WIREFRAMING & PROTOTYPING

Building interactive blueprints to bring ideas to life and refine user flows.

INTERACTION DESIGN

Creating intuitive interactions that make every experience feel effortless.

USABILITY TESTING

Ensuring designs meet real user needs through feedback and iteration.

INFORMATION ARCHITECTURE (IA)

Structuring content to guide users seamlessly through each journey.

ACCESSIBILITY & INCLUSIVE DESIGN

Designing for everyone, ensuring accessibility across all user needs.

DESIGN SYSTEM CREATION

Developing cohesive systems to maintain consistency and efficiency.

PROJECT MANAGEMENT & COLLABORATION

Leading cross-functional teams, managing timelines, and collaborating closely with stakeholders to deliver successful projects.

MENTORSHIP & TRAINING

Supporting designers' growth with guidance,best practices, and hands-on learning.

Bringing
visions to life

As a UX/UI and digital print designer, she initiates projects by gathering stakeholder requirements and conducting user research. She builds low and high-fidelity prototypes to ensure the application and website flows meet the latest UX/UI standards. Her creative expertise spans digital and print, balancing functional design with visual artistry.

She crafts user interfaces and micro-interactions, collaborating closely with development teams to build seamless front-end experiences aligned with standardized documentation. Her work bridges user-centered design principles with artistic aesthetics, enhancing every project with an engaging and memorable touch.

Rima mentors other designers, guiding them through emerging trends and inspiring new approaches.