WORKING with Sally
Sally has a sharp strategic mind, blending AI, communication, and media innovation effortlessly. She’s a problem-solver at heart, turning complex challenges into structured, impactful solutions. Whether she's designing AI-driven strategies or leading organizational transformation, she navigates high-stakes projects with confidence and clarity. Always insightful and forward-thinking, she brings a calm yet dynamic energy to every room—her passion for innovation is as contagious as her positive spirit!
ABOUT Sally
She’s an AI and strategic communication expert with over 20 years of experience driving media innovation and digital transformation. Her work focuses on integrating AI into communication strategies, enhancing brand equity, and fostering organizational growth. Passionate about ethical AI and media literacy, she has collaborated with top institutions across MENA and GCC, empowering businesses and media professionals to navigate the digital landscape with intelligence and impact.
Turning complexity into artful simplicity.
One experience at a time.
BUILDING
up expertise
AI and Communication Expert with 10 Years of Experience
Media, Communication, and AI Integration Expert with 20 Years of Experience
Private Sector and Strategic Communication Specialist with 15 Years of Experience
Executive leadership, strategic development, and communication specialist- 8 years of experience
Expert Trainer and Facilitator with 10 Years of Experience Across MENA and GCC
Academic Leadership and Teaching Experience with 12 Years of Expertise
Education
PhD. Communication & Media Studies Lebanese University
Emphasis on Artificial Intelligence in Building Digital Reputation
2013-2019
B.A Public Relations and Advertising Lebanese University
2002 - 2005
M.A Organizational Communication and Public Relations
Lebanese University
Emphasis on artificial intelligence and language in international public relations
2011 - 2013
Publications
Artificial Intelligence in Digital Reputation, 2024, a book published in Arabic.
…read here…
The Fourth Wave of Feminism: Digital Activism Between New Media and Artificial Intelligence.
…read here…
Digital Transformation and Feminist Activism on Social Media in Lebanon.
…read here…
The role of civil society in enhancing media governance during October 17 revolution 2019 in Lebanon.
…read here…
NFT Art in New Media an Opportunity or Threat for Artists
…read here…
CONNECT with Sally
and a LITTLE MORE about Sally
When she’s not working, Rima takes pleasure in drawing.
