My journey with AI began long before it became a global buzzword—when I pursued my master's research on artificial intelligence and its applications in communication. That early curiosity became a career-long passion, shaping my work as a researcher, educator, and trainer. I focus on integrating AI into media, branding, and reputation management, constantly pushing the boundaries of how technology transforms our field.

Beyond academia, my commitment to sustainable education drives my involvement with NGOs, where I contribute to initiatives that empower individuals and institutions through knowledge. Whether in the classroom, corporate training, or policy-making discussions, my mission remains to bridge the gap between technology and human potential for a more informed and ethical digital future.