Working with Sella
Working with Sella is pure joy. She’s always calm and composed, and her steadfastness and marathon attitude keep the work rolling. With her on the team, I’m twice as productive. This page is dedicated to one of her passions—creating jewelry pieces.
About Sella
Sella is a jewelry designer with a passion for creating unique, meaningful pieces. This year, she turned that passion into a business, crafting jewelry that tells a story and helps people feel confident and special.
Serendipity
What Sella says
about the
Yaya story
Yaya Designs is a heartfelt tribute to my grandmother—“Yaya,” which means grandmother in Greek. She was the most resourceful and creative person I’ve ever known, with a gift for turning the ordinary into something extraordinary. One of my favorite memories is her transforming an old TV into a stunning table—proof that imagination and heart can bring anything to life.
Inspired by her ingenuity and love for handcrafting, I started YaYa Designs to honor her legacy and embrace my creativity. Every piece of jewelry I create celebrates this spirit—a blend of love, artistry, and the joy of working with my hands.
Create your story
Charm necklaces are the soul of what I create. They’re not just pieces of jewelry—they’re personal expressions of who you are, carrying the memories, dreams, and emotions that shape your life. What makes them truly special is that you have the power to create them. Each charm you choose is a reflection of something meaningful, turning your necklace into a one-of-a-kind story that’s uniquely yours.
Let's create something special!
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and a LITTLE MORE about Sella
When she’s not working, Sella takes care of her “son” dmbo.
